Coke Vs. Pepsi

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Title: Coke Vs. Pepsi

Essay Details:

Subject: Business

Author: Tina M

Date: September 23, 2011

Level: College

Grade: A

Length: 1 / 138

Essay text:

7. Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co, which one would you choose? Why? • Both Firms EVAs are increasing from 2001 to 2003 • EVAs of Coca Cola is significantly higher than those of PepsiCo. • EVAs insures that management perspective and objective is to maximize shareholders wealth, as such we would choose Coca Cola. The reason is because EVA is a measure of added value, and since Coca Colas EVA is obviously greater than that of PepsiCo, it would be a good investment to choose Coca Cola as it has a higher potential. • In the long run, Coca Cola can survive more efficiently than PepsiCo, as PepsiCo didn’t face any near bankruptcy cases, while Coca Cola did and succeeded in recovering from them...

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