Coke Vs. Pepsi

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Pre-written Papers:

Title: Coke Vs. Pepsi

Essay Details:

Subject: Business

Author: Josefina P

Date: April 10, 2012

Level: University

Grade: A

Length: 5 / 1375

Essay text:

EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has advantages as well as disadvantages. Advantages · EVA sends the message than managers should invest only if the increase in earnings is enough to cover cost of capital · EVA allows a good way for companies to set a reward system that is not overly expensive to implement because is not too difficult for top management to monitor. · EVA makes the cost of capital visible to operating managers · Stock prices track EVA more closely than they track other popular measures. · Ways to improve EVA o Increase earnings o Reduce capital employed o Invest capital in high-return projects Disadvantages · EVA does not involve forecasts of future cash flows and does not measure present value...

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