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He shaped the company and focused on fewer businesses that resulted in revenue increase from $4 billion to $18 billion. He improved the distribution system, bottling operations, non-soft drink businesses and developed a unified global strategy. Following him, there were 3 changes in leadership. Ivester headed Coke for 2 years and company’s performance declined under his leadership. A renowned investor and a powerful shareholder, Warren Buffet finally had to intervene to get Iverson to resign. Ivester was succeeded by Daft who was partially successful with his attempts to revive Coke. He was abruptly and shortly changed with Isdell...
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