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To that end, Coca-Cola will introduce Coke Bubbler, a flavored tea-based beverage containing small "bubbles" or spheres of tapioca- or gelatin-based semi-solid flavors that augment to base beverage, adding excitement and interest to the beverage.
Business Mission: Coca-Cola (2, 1) states that "The Coca-Cola Company exists to benefit and refresh everyone it touches," providing "refreshment, value, joy and fun to our stakeholders, ?(acting to) successfully nurture and protect our brands, particular Coca-Cola." By adding a Coke Bubbler line extension, Coca-Cola will capitalize upon the Bubble Tea phenomenon that has swept the West in recent years (Preville, SP1), arriving from Asia in the early 2000s and initially available on in foodservice operations...
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