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Joint business ventures with Coke will determine how well they can sell their culture and country on the idea of the global benefits to their country. India can only benefit from attracting big international companies like Coke, because it will have a windfall effect on other international companies if they succeed. Coke will bring much needed jobs and advanced technological gains in manufacturing along with much needed revenues for the Indian Government.
Coke is an international leading company and other companies will watch and learn from their business ventures. Therefore, it will bring other businesses into the market if this merger is successful, which in turn will generate more revenue...
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