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Essay Details:
Essay text:
I will identify three marketing issues as they apply to the Coca-Cola Company, pricing, advertising, and position.
Coca-Cola lost a lot of its market share after India's government threw it out. Gaining market share was indeed an issue for Coca-Cola. Their strategy for that is to sell nearly half of its Indian bottler, Hindustan Coca-Cola Beverages, in an effort to please the government, which wanted Indians to have a substantial ownership stake in Coca-Cola's local operation. The decision to sell significantly impacted Coca-Cola's position in the market. The company's overall sales in India jumped almost a quarter per cent...
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Common topics in this essay:
- Advertising of coca-cola
- COKE ADDS LIFE
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