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The product is edgy and innovative.
“The new brand has been launched in over 85 markets, and its phenomenal success has helped fuel total soft drink sales the world over.
“Research shows both men and women are becoming more health and body conscious, in line with global health and wellness trends. This consumer insight provided the company with the opportunity to increase the growth of the sparkling sugar-free segment.
“Coca-Cola Zero, since its launch in other markets, is already starting to bring back the excitement and innovation in sugar-free soft drinks that consumers want.”
He says the global success of Coca-Cola Zero to date is due to its authentic Coke taste...
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