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to it's erst while competitor Pepsi Cola.
The company was owned by Ernst Woodruff since 1919 and was run by his son Robert Woodruff. Robert's leadership and financial skills had steered the company through number of battles with the Government and the bottlers by the fifties.
"Coca Cola ruled the soft drink world and its name, was universally known as that of any other product in commercial history." Thomas Oliver, The Real Coke, The Real Story.
" All told, to the Coca Cola executives of the sixties, the future looked bright. Everyone connected with Coca-Cola was making money. The policies of the past decades that would rock had not revealed themselves...
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