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Colgate is well known in other countries such as Australia, Latin America, Canada, France, and Germany, but the its partnership with Hawley and Hazel in Asia was almost its downfall. The partnership was doing very well at first as they had double-digit millions in annual sales, but that was only the beginning. Hawley and Hazel=s key product was ADarkie@ toothpaste. The maker of this product came up with this name by traveling to the United States and falling in love with a very well known black-faced entertainer (a white person with black makeup on his face), named Al Jolson. The founder decided to take this back to Asia, recreating the character=s big smile and white teeth...
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