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Essay text:
The limitations of available data will be discussed as it relates to the validity and reliability of the data as well as how to obtain a random sample. Lastly, as research has its limitations, decision-making strategies and suggestions will be offered on how to best address certain constraints to assist Coffee Time in their quest to expand into South Asia.
Managing Research Design
Coffee Time has identified India among other South Asian countries as possible sites for expanding business. Upon returning from a trip to India, Brad Collins, Senior Vice-President of Marketing worked with Total Access, Coffee Time's market research firm, to organize data that would be viewed concerning India and its potential market...
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