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Research had shown that customers did mix coke with other flavourings. Hence you can see where lemon, lime and cherry came from. The true opportunity was in the convenience of having Coca Cola Inc do the mixing for them.
Threats: Pepsi would do the same. The new flavour would be denounced from the pulpit. An asteroid would crash into the earth. The first one was real and never materialised. The others were mitigated by strongly promoting the original classic and reassuring the customers that the brand was safe, regardless of what the kids wanted to drink.
Segmentation: People with an even less sophisticated pallet exist ? ergo ? quench their thirst...
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Common topics in this essay:
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