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A product has a physical shape whereas branding is intangible or product is body and brand is soul.
This type of development has given a way of brand equity. Few decades ago, the worth of an organization was only measured by its financial strengths and weaknesses whereas today the virtual leverage is given for the brands owned by a company.
When we talk about Pakistan, we can say that Pakistan has received some good flavors of brand related activities. Many organizations especially multinationals have emerged with various concepts, ideas and theories of branding. Every trade has a compatible option of branding in its offer...
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