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Coca Cola Versus Pepsi

Coca-Cola Versus Pepsi

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Title: Coca-Cola Versus Pepsi

Essay Details:

Subject: Business

Author: Ellen A

Date: March 11, 2015

Level: University

Grade: A

Length: 10 / 2736

Essay text:

In the present essay I am going to develop the main characteristics of this global battle. For a better understanding, let's take first a look to the principal features of both companies. The Coca-Cola Company dominates the market by owning four of the global top five soft-drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. Its main activity consists on producing syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. The firm makes or licenses more than 400 drink products in more than 200 nations. In 2006, sales hit $24,088 million and net income $5,080 million...

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