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Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and shareholder value.
The value chain of the nonalcoholic beverage industry contains five main activities. These include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service.
Inbound Logistics (Suppliers)
Some of Coca Cola's most notable suppliers include Spherion, Jones Lang LaSalle, IBM, Ogilvy and Mather, IMI Cornelius, and Prudential. These companies provide Coca Cola with materials such as ingredients, packaging and machinery...
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