Coca- Cola Overview

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Title: Coca- Cola Overview

Essay Details:

Subject: Business

Author: Roseanne H

Date: November 8, 2015

Level: University

Grade: B

Length: 6 / 1551

Essay text:

A few years later, Asa Candler acquired the formula, established a sales force and began advertising the brand of Coca-Cola. The Coca-Cola became incorporated in 1919 and is now the largest manufacturer, distributor and marketer of non- alcoholic beverages in the world. Nature of the Business Today Coca-Cola markets and connects with consumers using a portfolio of nearly 400 brands in over 200 different countries. Coca-Cola has five strategic business units: North America, Africa, Asia, Latin America, and Europe, Eurasia and the Middle East. The company adopted their strategies of success using the following strategic priorities: A...

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