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John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.
First of all we will be discussing the concept of the branding strategy and examining the benefits of branding for any organisation. To define branding: -
"A name, a term a symbol or design or a combination of these intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competition".
Kotler and Armstrong
Concept of branding
"Branding is a powerful concept that determines the success or failure of an online product...
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