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Coca Cola Industrial Evaluation

Coca-Cola Industrial Evaluation

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Title: Coca-Cola Industrial Evaluation

Essay Details:

Subject: Business

Author: Elaine W

Date: January 4, 2015

Level: University

Grade: A

Length: 19 / 5563

Essay text:

It grew quickly, but only after a bottling system was developed did Coca-Cola have a chance to became the world-famous brand it is today. In 1894 in a candy store in Vicksburg, Mississippi, sales of Coca-Cola impressed the stores owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle. Two attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States for the sum of one dollar! The two divided the country into territories and sold bottling rights...

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