Coca-cola India

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Title: Coca-cola India

Essay Details:

Subject: Business

Author:

Date: March 28, 2015

Level: University

Grade: A

Length: 6 / 1569

Essay text:

The company should solve this problem because image gets damaged. According to the reactions of the customers, we could easily evaluate the crisis in India as a major crisis. After the announcement that CSE made, Coca Cola attacked the credibility of the CSE and their lab results, by citing regular testing at independent laboratories proving the safety of their products. The reactions of the consumers that are making this crisis as a major are the following: ? Sales had dropped by 30-40 percent in only two weeks on the heels of a 75% five year growth trajectory and 25-30 percent year-to-year growth...

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