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Originally it made for athletes. The drink is intended to rehydrate and to replenish the carbohydrates and electrolytes depleted during exercise, especially in warmer climates. The first sport drink in Thailand was introduced 20 years ago by T.C. Pharmaceutical Industries Co., Ltd. launching sport drink named "Sponsor". After a while, Osotspa Co., Ltd engaged in a competition introducing "M-Sport". The world number one Gatorade entered Thai market 10 years ago. Gatorade was not successful in Thai market and is now threatened by the fierce competition among the existing players and the newcomers...
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