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Coca Cola Case Study 2

Coca-Cola case study

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Title: Coca-Cola case study

Essay Details:

Subject: Business

Author: Julius M

Date: August 27, 2013

Level: University

Grade: A

Length: 2 / 368

Essay text:

With new technologies and a shift to electronic commerce, they will have to continue to develop new and exciting ways to get new customers while still maintaining their current customers. They have been very successful in the past with their popular television advertisements and their catchy radio jingles but with the new technologies like TiVo, that allow consumers to by pass television commercials and new XM radio that is completely commercial free. This is forcing Coca-Cola to be even MORE creative than ever before to reach its customers. If I were to talk with Coca-Cola's senior marketing executives, I would first compliment them on their tremendous success thus far in the beverage market...

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