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Essay text:
Although Coca-Cola also deals with non-carbonated drinks, its primary products are carbonated drinks.
PEST Analysis
The PEST Analysis is an analysis to examine the macro-environment of Coca-Cola’s operations (Johnson, Scholes and Whittington, 2008).
Political
Like most companies, Coca-Cola is monitoring the policies and regulations set by the government. There are no political issues in this instance.
Economic
There is low growth in the market for carbonated drinks, especially in Coca-Cola’s main market, North America. The market growth recorded at only 1% for North America in 2004.
Social
There are changes in consumers’ lifestyles...
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