Coca-Cola Case

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Title: Coca-Cola Case

Essay Details:

Subject: Business

Author: Felix R

Date: March 26, 2015

Level: University

Grade: A

Length: 3 / 653

Essay text:

This means Coke will only stock Coca-Cola Classic, Diet Coke, Dasani water and other Coke family products in its vending machines. Therefore, there is minimal immediate competition for vending machine business and it can price its products within a reasonable range that consumers are willing to pay. If a customer is in a theater that only sells Coke products, he or she is forced to choose that company if he or she wants a beverage. Coke could have successfully introduced the new vending machines into the market as long as they did it quietly, with little hype or attention brought to the switch...

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