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The fact that India has a low level on individualism score could give problems, because India has a more collective focus and act more like group compared with the USA. USA and India are totally different when it comes to the cultural status and society. In the case it shows that sales of Pepsi and Coca Cola products were decreased by 50% in the southern Indian state of Kerala, because people boycotted the products due to the Iraq invasion in 2003. This shows the effectiveness of boycotting and strikes because it can easily benefit the collective in the organization. This is a good example of loyalty to the “organization” which in this case is the local society...
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Common topics in this essay:
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