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Pepper, Pepsi has found that it is fairly simple to market to that age group, if you think outside the box, and relate to the life of the young adult. At Coca-Cola, we feel that it is time to think outside the box, and sort of slightly veer off the classic image. Overall, our team feels that the best way we can accomplish the feat is to directly appeal to the typical young adult by having an ad campaign based on the outside the box things that young adults enjoy doing.
For our base advertising, print ads and commercials that show the fun, out-of-the-box things that young adults to enjoy themselves...
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