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Essay text:
KFC
Opportunities Threats
? Expansion into third world countries where there is no current presence
? Healthy energy drinks i.e. to compete with Lucozade
? Middle east boycotting US brands
? Western attitude against capitalism
? New cheaper brands of cola i.e. Virgin Cola
Strengths
Most recognized brand name in the world
Recent research shows that Coca-Cola is the largest consumer brand name in the world. The popularity of the product means that most of the population globally know about the product. As a result, Coca-Cola is now in a position where it does not have to spend as heavily on creating a brand image since it is a very established product...

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