Coca Cola

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Title: Coca Cola

Essay Details:

Subject: Business

Author: George R

Date: December 24, 2015

Level: University

Grade: A

Length: 1 / 283

Essay text:

The Coca-Cola markets four of the world’s top five soft drink brands; its beverage products encompass nearly 400brands, including non carbonated beverages such as waters, juices, sports drink, teas and coffees. The company’s registered an overall growth of 7.2 percent over the 10 year period. The 1990’s brought a slowdown in sales growth for the Carbonated Soft Drink(CSD) industry in the United States of America, achieving only 0.2% growth by 2000 in contrast to the 5-7% annual growth experienced during the 1980’s. The beverages company had to look elsewhere for the growth of their shareholder demand and the looming opportunity for the twenty-first century was the world’s developing markets with their rapidly growing middle class populations...

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