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Essay text:
This involves pooling resources for a certain objective whilst remaining independent of each other yet still challenging each other and other rivals for the same business.
Zineldin refers to his earlier work suggesting that co-opetition is a kind of business philosophy in which the strategic management of companies should involve steering the business into positive long term relationships with other established players in the field.
This should also include competitors, with the overall intention of improving best practice and moving the industry forward.
These amalgamations may be useful in one particular area of business, for example research and development without affecting the drive for sales at the marketing stage...
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