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Essay text:
Thus, new theories of collaboration, networking, cooperating and sharing are beginning to be forecast and written on. One of the theories is of co-opetition. This article critiques, Zineldin's article on "Co-opetition: the organisation of the future" .
SHORT ACCOUNT OF THE ARTICLE
In his article, Zineldin claims that the organisation of the future will have to collaborate and cooperate with its competitors. Zineldin states that companies need to consider the potential benefits of collaborating, cooperating and coordinating with their competitors. He terms this strategy as co-opetition. Thus, business strategies and activities should aim for the establishment of mutually beneficial partnership relationship with other actors in the organisation’s network, including their competitors...
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