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Essay Details:
Essay text:
The following is our analysis of her situation, and suggestions on how she should proceed.
Question 1
Using a SWOT analysis we are able to define the success factors that will influence Clocky’s future launch on the market by identifying the potential threats that Nanda is facing as well as weaknesses inherent in her business model thus far.
Placing these weaknesses and threats in the context of her current situation (considering all financial and time constraints as well as the considerable media exposure she has received), we would prioritize her marketing challenges as follows, in order of cruciality:
1) Slow time to market: Nanda must address the time frame of her launch immediately, in order to ensure that she is able to exploit the potential of holiday sales to the fullest, especially considering Clocky has a high potential as a gift item...
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