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Classic Airlines Overview

Classic Airlines overview

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Title: Classic Airlines overview

Essay Details:

Subject: Business

Author: Peter M

Date: November 11, 2013

Level: University

Grade: A

Length: 4 / 933

Essay text:

In the past year, they experienced a 10 percent decrease in share prices. They are also having trouble keeping consumer confidence and loyalty. Their rewards program in the last year shows a declination of 19 percent in the number of classic rewards members and a 21 percent decrease in remaining members. They have been unable to compete for the valued frequent flier due to rising costs, particularly of fuel and labor. Recently, their Board of Directors (BOD) mandated a 15 percent across-the-board cost reduction over the next 18 months. Classic must now find a way to beef up its frequent flier program in a way that will yield a good return on investment, while meeting the cost reduction requirements...

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