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There is a reported concern with the investment community placing the airline industry under a microscope in terms of operation thereby opening them up for scrutiny from all sectors. The negativity from Wall Street to the media to the public has affected employee morale and confidence in the organization bringing it to the lowest it has ever been in years. Consumer confidence also appears to be waning due to a decrease in the Classic Rewards program measuring a 19 percent decrease in the number of Classic Rewards members, and 21 percent decrease in flights per remaining member (University of Phoenix, 2008)...
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