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Analysis of the situation
1.1 Product
Clamoxyl was the first amoxicillin available in France. Because of its efficiency against the most common bacteria and its few side-effects, Clamoxyl had an immense success. And in spite of the loss of its patent protection in 1980, Clamoxyl was still the highest selling antibiotic in 1996. Actually, the progression of generics halted after 1985 and the market share of Clamoxyl remained stable for about ten years, when it started to decrease again. Whereas some of its decline was due to competition from generics, part of it was also due to increased competition from other families of antibiotics, helped by their higher promotional investments...
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