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By the early 1980’s Citicorp expanded and started offering credit cards. They soon regained their title as the largest bank and adding the largest issuer of credit cards and charge cards in the world (Wikipedia 2008).
Travelers Group began as Commercial Credit which was a subsidiary of Control Data Systems. The company then bought out the conglomerate, Primerica, taking its name and began using a cross-selling strategy where each branch would sell each other’s services. In 1992, Primerica and Travelers Insurance formed a strategic alliance which then became Travelers Inc. primarily selling insurances...
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