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Citibank Swot Analysis

Citibank SWOT Analysis

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Title: Citibank SWOT Analysis

Essay Details:

Subject: Business

Author: Virginia C

Date: May 26, 2015

Level: University

Grade: A

Length: 3 / 837

Essay text:

At the very end of the purchasing process an undiscovered threat is exposed to Citibank that Confia may have. This brings more difficulties within the purchasing process. Firm Strengths Citibank's many strengths start within their 194 year old rich history. Citibank has more than 100 years of experience in the international lending field. They are also the worlds largest credit lender and have been since the 1970's. They have also taken the title of the world's largest bank in 1981. In 1994 Citibank decided to break their company up into two sectors. One division being the Global Consumer Division and the other the Global Finance Division...

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