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It is always trying to accommodate the mass market and appeal to a new generation while still holding on to their affluent clients. One bank in particular is Citibank. This organization has made the changes throughout the year to appeal to the ever changing economy and become the global leader in banking.
Citibank is the largest bank in the nation and attained the status through a strong organizational design. Citibank was founded in 1812 and was called the City Bank of New York. Through several merges later it eventually received the name Citibank which we use today. This corporation always focused their energies towards the ever changing market...
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