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Cisco Executive Explains Pricing Strategy

Cisco Executive Explains Pricing Strategy

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Title: Cisco Executive Explains Pricing Strategy

Essay Details:

Subject: Business

Author: Sophia H

Date: January 6, 2013

Level: University

Grade: A

Length: 4 / 1115

Essay text:

So we do consider excellence in technology innovation as a necessary condition and also the service part of the sales engagement and the relationship with customers as equally important. It's a global offering from Cisco, with global service, and that is an integral part of our culture. Our products are based on a lot of reaction from customers. I don't suggest all the innovation comes from our customers. We consider what are the real problems and challenges they face. We try as much as possible to address customer needs. In terms of the global cost or price of our product, obviously what is really relevant for our customers is what is the total cost of ownership...

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