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If the customer is successful then business success will ultimately follow. The key to any growth strategy is to connect every employee to the business and to have consistency of strategy, goals, organization and management. One way this was accomplished was by maintaining a centralized functional organization. This was done to leverage off the proven ability of these organization and meant one less potential pitfall of setting-up unproven organizations.
With the advent of faster and more intelligent "internetworking" devices like switches and hubs, and the growth of the Internet and Intranets, Cisco needed expertise beyond its current capabilities...
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