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It brought the company from a small IT hardware to the largest-market-share firm in this industry within one decade. With this strategy, it let Cisco acquire technology which responds to customer’s need instantly without heavily investing in R&D. Cisco therefore saves a great amount of money. Besides, a speedy answer to the market is able to gain reputation and trustworthiness from customers. For instance, Cisco were so confident to buy two companies that own the same technology but the latter one can respond to customer faster while the other one has to wait for years before launching. It means Cisco is willing to quickly react to the market by purchasing technology rather than to develop new technology by itself...
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