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While her idea is quite risky when you look at it (no equipment or experience in making the kind of boots to sell) and the time to market being probably 6-12 months away assuming fast turn around, and you have yourself some major risk.
At the same time, I look at Anthony’s idea, and I also see great risk, in taking such a small risk. If his idea pays off, truly he is creating a low cost segment in the market that Cima is already in. If he fails, they are even more behind everyone else, and no time to spare trying to build and chip away at the big boys market share.
So I need to recommend a solution to this small, but all to important problem...
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