Cigna v Aetna

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Title: Cigna v Aetna

Essay Details:

Subject: Business

Author: Pauline R

Date: May 17, 2015

Level: University

Grade: A

Length: 10 / 2851

Essay text:

"For CEO's today, it's all about achieving growth and efficiency through innovation. It's not about product innovation so much anymore as about innovating business models, process, culture and management." (April, 2006). In comparing Aetna and Cigna, it's interesting to note that the companies share a number of important similarities. Both are recognized leaders in the health insurance industry, and both are recent award winners for their innovative processes. Both are led by CEOs who are relatively new in their top positions, and both ascended from leadership positions within their company. Perhaps most significantly, both are national companies competing for similar books of business...

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