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Cigarettes In The Product Life Cycle

Cigarettes in the Product Life Cycle

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Title: Cigarettes in the Product Life Cycle

Essay Details:

Subject: Business

Author: Virginia B

Date: October 9, 2011

Level: University

Grade: A

Length: 3 / 845

Essay text:

Marketers of cigarettes in the mature stage use both advertising and sales promotion as a means to compete for market share within the product category. Marketers focus on both preventing the loss of market share to competitors and gaining market share from those same competitors. In this stage, marketing does not serve to recruit new product category users, but rather to allocate already existing users to brands within the category. All products in the mature stage of the product life cycle experience entry of new consumers and exit of existing consumers for reasons unrelated to company marketing activities...

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