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Over saturating the market place with a symbol/product tends to make the product less special. The public tends to phase out the importance of that product and the brand recognition then becomes a threat.
Opportunity: Church & Dwight have a great amount of opportunity within there organization. With product lines focusing on household, personal care, specialty, and international products, Church & Dwight have many different possibilities on expanding there business and market share.
Threat: The major threat that Church & Dwight face is their competition. The competitors in their field have more money and stronger advertising campaigns...
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