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The bigger problem is that companies often believe that it works to sell the product.
Chupa Chups’ Advertisement
The spring 2005 advertisement for Chupa Chups lollipops (shown in Appendix 1) displays a young, provocatively dressed female holding a lollipop in her right hand. Simultaneously, using her left hand, she is lifting the bottom of her dress in an attempt to showcase more of her already revealed legs. Her cleavage, exposing a large portion of her breasts, does not leave much to the imagination. As she pushes her tongue outside her mouth in the direction of the lollipop, her stunning blue eyes stare the reader down...
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