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Essay Details:
Essay text:
It is important for DaimlerChrysler to remain competitive. In the following paragraphs, the importance of product pricing will be discussed, as well as the importance of analyzing the costs and market structure in which it exists. Economic forecasts and indicators will be used to help determine the effects of changes in the economy on demand for minivans.
Individual Product Pricing Component
Competition has played a major role in the minivan market segment. Through diffusion, almost every automaker has a version of the minivan available. As of 2004, there are 17 models on the market today, ranging in price...
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