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Essay Details:
Essay text:
To get a market share in Indonesia
2. high margin contribution
SWOT Analysis
Strenghts – Internal
• Product (premium chocolate’s) is considered superior to other similar product available in Indonesia market (paragraph 1)
• Lower cost labor if produce Chocolate confictionery in Indonesia
• Import brand
• Indonesia provide sources of material which is main ingredients of chocolate
Weaknesses – Internal
• Didn’t has own plant (join venture 50:50)
Opportunities – External
• Indonesian people are very consumptive and easily influenced by advertisement
• Food Industry in Indonesia growing so fast
Threats –External
• Tights competition
• Consumption in Indonesia lower than Malaysia
• Indonesian market relatively price sensitive
• Distribution market product in Indonesia more expensive than
Alternative solutions
1...
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