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There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing campaign. CMG also competes with other food chains which offer healthier ingredients in their menus such as Qdoba, Panera Bread and Moe’s Southwest Grill. So in order to increase visibility over their competitors an ad campaign is advisable. Using Jerome McCarthy’s marketing mix 4-P’s strategy I have outlined a possible advertising campaign for CMG.
Product - The focus of the ads should be their healthier ingredients. Americans are becoming more aware of healthy eating and would like to have more options as to where to eat out where it is healthy and yet not break the bank doing so...
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