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Of this market, 25% of the socks are considered “branded” with competitors Burlington and Interwoven commanding 80% of the branded market. The deodorizing segment has also shown growth in the past few years, with a current share of 30% of the boys’ / mens’ casual/athletic. Within these groups, we carry a 10% share of the boys’ / mens’ casual/athletic socks (approximately 3,700,000), with 10% of those being antimicrobially treated.
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In general, hosiery has a low brand awareness and is not planned purchases. The demand for tube socks has grown dramatically in the last 10 years with shipments rising from 1% to over 50% in 1979...
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