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IBA started operations in the city in 1986.
Since the acquisition, Fubon Bank (Hong Kong) has grown and now operates 22 branches in the city. In a recent Fubon Bank commercial, a saleswoman in a shoe shop was depicted massaging her customer's foot before putting on for the customer her new heels.
The message is simple: From Fubon, customers can enjoy services beyond their expectations.
Lee said the message is also about what employees can expect. "Extending the bank's Thursday services represents an integration between needs of both customers and employees," Lee says. "Having our staff work on a Sunday is taking too much from them, as I believe it is important for our employees to be with their families on weekends...
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