China: Google's achille heel
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Title: China: Google's achille heel

Essay Details:

Subject: Business
Author: Jody T
Date: September 14, 2014
Level: University
Grade:
Length: 8 / 2233

Essay text:

As at the end of 2005, Google still owns 27% of the market, a slight increase from the 24% it had two years earlier. However, it is far behind Baidu, which market share sky rocketed from 2.5 to 46% in the same period! The reasons behind this recent switch in Internet users’ preferences are pretty worrying for Google. Indeed, the current Chinese version of the search engine is highly unreliable, to say the least, as admitted by Google China team members. The revealing words “Google China is not something we are proud of” were even used. The website is actually just a translated version of the international search engine, hosted in the United States and absolutely not tailored to meet the Chinese market...

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