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Essay text:
Grain is still a major component of the rural diet.
Consumer traits:
• Imported products are generally accepted and viewed as high quality, safer, worthy of their higher price tag and in some cases stylish status symbols.
• Consumers are attracted to established brand names, as they are seen as a guarantee of authentic and quality goods.
• Chinese consumers have strong loyalty to high quality brands and frequently recommend those products and a service to others, word of mouth communication is key to product success in China. Although, there is little brand loyalty to foreign products and fads come and go quickly...
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